Month: July 2016

Smart Ideas Shared By The Experts For Business Growth And Expansion

sharing-economyFor most business owners, aiming for their business to last for years and even grow and expand is the main goal. However, it can actually be a huge challenge. If you want to ensure business growth and expansion, it is not enough to simply have a long-term vision but you should have a tangible plan.

You need to determine what sets your business apart. Know your value proposition and what sets your business apart from other industry players. Know why customers should choose you over other companies offering essentially the same products or services that you offer. Companies compete differently. Some outpace the competition by offering lower prices while others have anchored their success upon authority. Either way, your value proposition should be something that only your business can offer customers.

If you let go of that value proposition, there is considerable risk that your company’s competitiveness will be undermined. It is also bets to know your ideal customers. Companies that thrive over the long term do so by offering a solution to a specific problem. While it is enticing to pursue almost every potential customer you might come across, that will only spread your resources thin, leaving little value for actual customers who can benefit from your products or services.

Growth entails making decisive changes. And so, know the key indicators for this growth. Since not all changes are worth pursuing, know what those changes are that can bring about true growth.

In order to determine the right answer to that, you have to identify key indicators which influence growth. After determining those, you will need to funnel your resources toward those. Additional revenue streams can make a business profitable. However, there are some revenue streams that are not sustainable over the long term. There are also products or services which may seem great at the onset but do not bring significant revenues.

Additionally, take cues from the competition. Even if you are routinely beating the competition, there are some areas where your competitors are doing things right. Look at what other players in your industry are doing, evaluate their decisions, and take cues from their success. This is very important in business growth and expansion.

Lastly, learn to hire the right people. Your employees are your greatest assets as they often are in contact with your customers and are attuned to their needs. If you do not have sufficient funds, you can cut back on some expenses and luxuries and funnel those funds toward the compensation and development of your employees

Article Source: http://EzineArticles.com/9529680

5 Ways to Set the Stage for Growth

There’s no lack of “growth mindset” articles and quotes out there. Challenge is…

After you “get it,” how do you “do it?”

Making road for growth is about finding your own groove, so you can set YOUR stage that allows exploration and experimentation.

1. Learn Something Different

To write good copy, to be good at marketing and to excel in business, you need to know how people operate. At the end of the day, it’s PEOPLE who buy your stuff.

If niche is a way for us to define our place in the world, then wrapping our head around HUMANITY gives us the fundamental building blocks.

Learn from high performers; learn about economics, sociology, psychology; read stories that explore emotions and imagination. These are the input for understanding the world around us.

Look around, be curious, step out of tunnel vision and give you brain food for thoughts.

2. Connect Your Story With the Big Picture

Road doesn’t always “appear” on its own. It’s there… but you gotta get your butt over “there” to see it.

The world that allows you to do your best work and gives you the dream clients IS there. You’ve to CONNECT yourself to it – find your place in it – before the inevitable next step appears under your nose.

Craft your world by telling your story intentionally from the perspective of creating meaning.

Why do you matter to what and who matters to you? Your value and convictions inform and connect YOU with what you do and how you do it.

This is an intentional creation of your story. It’s not a laundry list of your credentials, nor is it a self-gratuitous way to tell your life story.

When you can speak to a larger context in your story, YOUR road will open up.

3. Just Say Yes

To get your butt over to where the road is, you gotta do something. You gotta be in it to win it.

Instead of sitting on your bum, over-engineering and over-analyzing every move, just say YES to opportunities that’ll take you one step closer.

Often times we just need a push, a little momentum, to help us find the rhythm and speed.

It’s different from “throwing spaghetti on the wall and see what sticks” by blindly implementing tactics others say you “should” do.

You need a certain degree of clarity and the discipline of discernment, to understand if saying Yes to a project means taking you closer to where you want to be.

4. Pick the Right Tools and Resources

You need to choose the tools that give room for you to grow in the direction you want. You don’t want to feel hindered by what you can or can’t do because of technology.

Technology should not be a determining or limiting factor in how you express your message and deliver your services.

There’s also a flip side we need to be aware of…

Unfortunately many people tend to purchase too many tools and services, out of FOMO and under the impression that these tools will give them the silver bullet.

There’s a delicate balance between getting a service that allows you room to grow, vs. having unnecessary features and functionalities that cause overwhelm and confusion.

Instead of taking the most straightforward path to get things done, I’ve seen many running around in circles because they let the tools they’ve purchased drive their strategies.

Don’t let FOMO drive you into buying a bunch of tools, services and subscriptions you don’t need in the foreseeable future.

(You’ll much more likely to forget about it than “get to it.”)

Everything is evolving, including your business and technology. You don’t need to be sitting on obsolete stuff that distracts you from doing what really matters.

5. Go Outside, Get Some Air

Seriously. Pump some oxygen into your brain.

History’s most creative and impactful figures often say their best ideas come when they take walks in nature. Studies have shown that when people are put in “expansive” spaces (spacious, high ceiling, open) they tend to be more creative.

Stop equating checking stuff off the list with being productive. Instead, be creative and do what matters.

Article Source: http://EzineArticles.com/9530505

Benefits of Custom Exhibition Stands

Taking part in exhibitions and trade shows is a fantastic way to boost your brand, gain new clients and increase your revenue moving forward. Taking part in a show and meeting your clients face to face is an effective marketing tool, enabling you to answer questions there and then, identify their interest and gain essential leads to help you grow your business now and in the future.

The one thing you may not realise when signing up for a trade show or exhibition is the competitive nature of these events. Every company taking part has the same goals as you, which can make this a very competitive environment. The one benefit of a custom exhibition stand is that it is unique and attractive, it is designed by professionals to ensure you make an impact at any event you attend and market yourself at moving forward.

Another benefit to choose custom exhibition stands is while they are slightly more expensive than the run of the mill modular stands you can purchase online, they do provide you with a good return on your investment in the long run. While you will need to pay the initial cost for the design, manufacture and installation, once you have the stand and its yours, you can continue to attract new customers, generate more sales and make an impact at every event you attend.

A major benefit when you choose a custom exhibition stand is that it includes everything, which makes the stand more affordable in the long run. The stand will include the design and build, along with the lighting, any multi-media displays you require and more. Unlike traditional stands, where you will need to purchase everything separately, with these stands you are quoted one price for everything.

The vibrant and creatively designed stands help you to improve your brand. It will promote a professional image and help you attract more clients to your stand. Remember you are competing against a host of other companies at the same show who provide the same or similar products and services to yourself. You need to have something unique that will draw clients to your stand, so you can get the essential leads you need to grow your business as you move forward.

The custom exhibition stands are designed these days to fit most exhibition spaces. It is worthwhile before making any decisions to identify what sized stands the company can provide you with. They will have extensive experience, which will also enable them to provide you with advice and assistance based on the events you intend taking part in, thereby choosing a stand size that will be able to be used with ease and confidence at all events in the future.

A huge benefit to the custom exhibition stands is that they are often a flexible design. You can make changes to the stand between shows to ensure you cater to each event with ease. The designers will be able to work alongside you identifying your unique requirements and coming up with a design where changes can be made so you can always appeal to your audience at each event you attend.

With a custom exhibition stand ready for use, you can enjoy two way communication with your clients. This type of marketing gives you the chance to engage with your clients, discuss their needs and come up with an action plan. It ensures that you take the steps needed to secure the clients information, generating leads that can help you grow your business with complete confidence.

Article Source: http://EzineArticles.com/9538012

How Exhibition Designers Can Help You Boost Your Brand

Exhibition designers have extensive training, they are creative by nature, coming up with vibrant and eye catching designs which are guaranteed to help you generate leads when taking part in trade shows and exhibition around the world.

These exhibition designers work with you, identifying your needs and understanding them. They focus on your company, the products and services you provide and they come up with a design that is relevant to your industry, this enables you to promote a professional image at all times.

Remember when you are taking part in any trade show or exhibition anywhere in the world, you are putting yourself in a very competitive environment. Every other company at the show has the same goals at you, to generate more business and they will go out of their way to make their stands really stand out. This is why you need to ensure your designer really understands your business, so they can create a design which is guaranteed to make an impact on your clients.

Exhibition designers have years of experience. They have worked with companies in all industries and designed stands for all types of events, from local trade shows to international exhibitions. They will be able to incorporate their extensive knowledge to ensure they provide you with a stand design that you will love and that you will know with confidence your audience will love.

The exhibition designers will conduct their own research into your clients. They will identify the type of clients you attract and their age group. This helps them come up with a complete custom and unique design which is focused on drawing clients to your stand. These designers are similar to search engine optimisation experts, but instead of focusing on drawing traffic to your website, they focus on drawing clients to your stands, so you can work on them to get their information to use in the future, hopefully secure a new client in the process.

They offer creative solutions. If you were to create your own exhibition stand, do you have the creativity needed to compete against the other companies taking part? Do you have the ability to turn a stand into an attractive and professional space which attracts clients? These exhibition designers can come up with the most creative solutions which are guaranteed to help you achieve success in the long run.

They will make changes as you need them. They will come up with a design or two for your approval. You can see if you like the design or if you feel that there are changes needed. The exhibition designer is flexible and will work with you to ensure you get the design you want and that you feel is going to benefit you the most now and in the future.

The exhibition designers have a knack for helping you make a visual impact. They have designed hundreds, if not thousands of exhibition stands, they learn from each design they do, making it possible for them to come up with a completely unique design that matches your individual requirements.

The good news is that once you have a stand that you approve, the price will normally include the design, build and all the relevant equipment, such as the lighting and multi-media solutions. This can save you money in the long run. Some exhibition designers work for reputable companies who will install, break down and even store your stand for you until the next event.

Article Source: http://EzineArticles.com/9537994