Any company facing tough competition in the open market will do whatever it can do increase their sales and revenue and what better way than to launch plastic cards and key tags. Any identity card given by a retailer to a customer as part of a scheme or for certain special benefits as part of a loyalty programme and such cards are usually in the form of plastic cards and key tags.
These cards usually put the customers at an advantage and allow them to enjoy certain special benefits be it discounts, accumulation of points to redeem later, cash-back offers and the like.
Kinds of Loyalty Cards:
• Business Cards
These carry the details of a person and are used primarily in official exchanges to convey personal information and contact details.
• Membership Cards
These are given to members of a specific sports or social club to avail their facilities and services round the year.
• VIP Cards
These allow the recognition of clients who are important to the organisation to establish a good rapport.
• Discount Cards
These give customers a chance to avail special offers and discounts during promotion periods.
• Plastic Key Tags
These are nothing but plastic tags which can be keyed on to any key ring with the sole purpose of it not be lost as well as being carried at all times.
Features of Plastic Cards:
• Frosted Cards
These are business cards with an attractive frosted look to it. This does not get affected by wear and tear easily.
• Magnetic Cards
These have a magnetic strip which allows specific data to be saved. These are used in banks as well as in the transport sector.
• Embossed Cards
These emboss the names and details of a customer on plastic cards which gives a personal touch to it and makes it more sophisticated to look at. This is seen in all Debit and Credit Cards provided by banks.
• Smart Cards
These are known as a ‘chip cards’ or ‘an integrated circuit card’ which functions as a microprocessor as well as a memory card. They can be used to store data as well as for authentication purposes.
• Metallic Cards
It offers a stylish and smart look to any business card and the customers will be more than happy to own one. This too is made of plastic (PVC) but gives a metallic look to the card.
• Die Cut Cards
These give a chance to the retailers to customise their cards according to their own designs, specific to their choice of colour, shape and pattern.
In this way, business establishments as well as retailers can lure and attract customers who feel privileged to be part of programmes which offer these cards and in turn remain loyal to the organisation. Key Tags are the latest innovation in the sphere of plastic cards where the risk of it being misplaced or lost is far less, at the same time making it easily accessible to the customers.
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