Month: September 2016

Increase Your Revenue by Investing in Plastic Cards and Key Tags

Any company facing tough competition in the open market will do whatever it can do increase their sales and revenue and what better way than to launch plastic cards and key tags. Any identity card given by a retailer to a customer as part of a scheme or for certain special benefits as part of a loyalty programme and such cards are usually in the form of plastic cards and key tags.

These cards usually put the customers at an advantage and allow them to enjoy certain special benefits be it discounts, accumulation of points to redeem later, cash-back offers and the like.

Kinds of Loyalty Cards:

• Business Cards
These carry the details of a person and are used primarily in official exchanges to convey personal information and contact details.

• Membership Cards
These are given to members of a specific sports or social club to avail their facilities and services round the year.

• VIP Cards
These allow the recognition of clients who are important to the organisation to establish a good rapport.

• Discount Cards
These give customers a chance to avail special offers and discounts during promotion periods.

• Plastic Key Tags
These are nothing but plastic tags which can be keyed on to any key ring with the sole purpose of it not be lost as well as being carried at all times.

Features of Plastic Cards:

• Frosted Cards
These are business cards with an attractive frosted look to it. This does not get affected by wear and tear easily.

• Magnetic Cards
These have a magnetic strip which allows specific data to be saved. These are used in banks as well as in the transport sector.

• Embossed Cards
These emboss the names and details of a customer on plastic cards which gives a personal touch to it and makes it more sophisticated to look at. This is seen in all Debit and Credit Cards provided by banks.

• Smart Cards
These are known as a ‘chip cards’ or ‘an integrated circuit card’ which functions as a microprocessor as well as a memory card. They can be used to store data as well as for authentication purposes.

• Metallic Cards
It offers a stylish and smart look to any business card and the customers will be more than happy to own one. This too is made of plastic (PVC) but gives a metallic look to the card.

• Die Cut Cards
These give a chance to the retailers to customise their cards according to their own designs, specific to their choice of colour, shape and pattern.

In this way, business establishments as well as retailers can lure and attract customers who feel privileged to be part of programmes which offer these cards and in turn remain loyal to the organisation. Key Tags are the latest innovation in the sphere of plastic cards where the risk of it being misplaced or lost is far less, at the same time making it easily accessible to the customers.

Article Source: http://EzineArticles.com/9508996

Tips In Choosing The Right Executive Coach For You

In the business world today, getting an executive coach became a top priority for surviving the fast-changing and highly competitive job market today. Working with an executive coach can help you gain new perspectives, sharper critical and creative thinking skills, increased productivity and enhanced confidence – all of which are vital for taking on the challenges that your career throws your way.

Your choice can make or break your coaching experience. The demand for coaching has increased, prompting the increase in the number of professionals today offering their services as a certified professional coach. However, selecting the right coach will still entail serious research, planning and decision-making. Apart from looking at the credentials of a potential coach, you also need to determine if the values, techniques and personality of the coach suits your needs and preferences.

Always take note that when you work with a top executive coach, it won’t be a short-time endeavor. Rather, it will entail the consistent commitment of all parties involved for the coaching partnership to result in significant gains.

Some of the tips you that may help when hiring a coach include the following:

1. Before you go hunting for a coach, invest in gaining a good understating of executive coaching first. Do your research, read up on the topic and ask others who may have expertise and experience with executive coaching. By doing so, you can obtain the tools you need to set expectations and have a clearer direction during your selection process.

2. Check out their qualifications. Know more about the training specific to coaching that they have received. See if they have relevant accreditations and memberships to industry associations. Ask about their coaching experience – not just the length of time but their areas of focus or specialities, if any.

3. Once you have done your background checks, narrow down your list and have a dialogue with the coaches you’re interested in working with. Aside from using the opportunity to know more about their coaching principles, also make it a point to observe how you get along and how the conversation flows. A strong “connection” between you and the coach can mean a better coaching journey with him or her.

Your work doesn’t stop after you have elected the executive coach to hire. It pays to be open and clear about your goals right from the start, and to continue to strive for transparency should you have some questions during the process. The process of executive coaching is akin to building a partnership. Respecting the process and learning to maximize support from a specialist allows you to get closer to achieving the career and personal growth you aspire for.

Article Source: http://EzineArticles.com/9519365

Tips To Create Signs for a Profitable Business

A successful physical retail business needs to get noticed to attract customers and improve sales. In this tech centric world, marketing online and over mobile have become the latest trend in advertising. However, an old fashioned business sign is the perfect way to grab the attention of people. A sign is your silent but highest selling salesman. More than 50% of small retailers consider signage and graphics effective in attaining profit to their business.

Few tricks to attract the customers to your business is discussed here,

– Be specific while designing a sign. A customized sign provides the right message in the perfect place. Do not fail to include relevant product information and details that is location specific.

– In-store signs have equal important just as the attention grabbing outdoor signs. It makes shopping easier for the customers as they could navigate inside the store without needing the help of the staffs. It is essential to set standards for the signs and the color, visibility, messaging, and quality of the signs should be considered thoroughly.

– Hire a reputed sign company who create signs in an easy and effective way to urge foot traffic and to communicate with the customer.

– Try to deliver a simple message clearly because too much information is often ignored. Adopt the five second rule which states that the main themes of the sign should be conveyed within the duration of five seconds. If you cannot achieve that, shorten your message or make a series of signs.

– The choice of the color plays a major role in a design. Studies have shown that about 80 percent of the recognition of a brand is due to its color. It is best to select everlasting colors rather than using trendy colors that could be an eyesore the next year.

Another important factor to consider is the contrast in signs for readability. It is critical for the viewer’s retention of the content.

– The size of the letters really matters. The larger the letter, the easier it is to read. This is specifically important in creating signs for roadside or for the signs that will be displayed at a significant distance from the customers.

– If you are launching a new product make it to project out on the floor using unique signs and visual graphics to catch the attention of the shoppers.

If you manage to practice these tips, you will be way ahead in leveraging signage to your retail advantage and you could profit drastically.

Article Source: http://EzineArticles.com/9511177

Five Power Saving Tips to Decrease Business Costs

For entrepreneurs who are running a factory, cost control is one of the most important issues as the market competition is more and more fierce. Every month, the entrepreneurs need to spend a large sum on various kinds of expenses such as worker salaries, energy cost, supplies expenses, rental fee and so forth. All these costs will impact the whole company’s budget and finally increase the price of your product, reducing the market competitiveness of your company.

Comparing with reducing the worker salary, supplies expenses or rental fee, it is simpler to reduce the power cost of your plant as it is in your own control. In this article, we will share 5 essential skills what help you cut down the power cost.

1. Choose energy-saving equipments

This tip should be taken into consideration when you purchase the equipments for your factory. We’d better choose the office appliances and factory equipments which are of low energy consumption. The energy efficient equipments are often more expensive than those common ones, but after years of application, they can help you save a lot in energy cost.

2. Build a Digital Workplace

Usually there are many files such as user manuals, notes, catalogs printed, it not only requires a lot of papers but also consumes a lot in electricity, ink and etc. If we can replace the traditional working method with a digital yet paperless one, we will save a lot and make a great contribution to protect the environment.

3. Cut down costs of lighting

Usually the costs of lights are a large amount in large factories. Restricted by some objective conditions, we cannot change the structure of factory buildings and the whole lighting system, so what we can do is saving electricity such as shut off computers and displayers, turn off the lights and more when we leave the office or factory.

4. Control the energy consumption of heating and cooling

As we all known that it is harmful to stay for a long time in air-conditioned room, so why not decrease the working time of air conditioner and open window to enjoy the natural temperature of globe when the air temperature is not so high or so low? Turning off air-conditioner 30 minutes before going off duty, shutting off water-heating devices before leave the office and etc. are great ways of saving power.

5. Let motors and manufacturing equipments work more energy-efficiently

For factories, the producing equipments and motors has occupied the leading position in energy consumption. It is estimated that using variable frequency drives can save about 60% of electricity in manufacturing industry as it can allow motors to run at adjustable frequency according to the practical manufacturing process. Besides, it improves the control accuracy of the whole equipment system, so there are less unqualified products and less material waste.

There are more energy-saving tips for entrepreneurs and factory owners. For the manufacturers who have high energy consumption rate, it is energy-efficient to make use to variable frequency drives as it can not only save energy, improve operating accuracy, but also decrease the mechanical wear and tear.

Article Source: http://EzineArticles.com/9511381