Category: Business

Smart Ideas Shared By The Experts For Business Growth And Expansion

sharing-economyFor most business owners, aiming for their business to last for years and even grow and expand is the main goal. However, it can actually be a huge challenge. If you want to ensure business growth and expansion, it is not enough to simply have a long-term vision but you should have a tangible plan.

You need to determine what sets your business apart. Know your value proposition and what sets your business apart from other industry players. Know why customers should choose you over other companies offering essentially the same products or services that you offer. Companies compete differently. Some outpace the competition by offering lower prices while others have anchored their success upon authority. Either way, your value proposition should be something that only your business can offer customers.

If you let go of that value proposition, there is considerable risk that your company’s competitiveness will be undermined. It is also bets to know your ideal customers. Companies that thrive over the long term do so by offering a solution to a specific problem. While it is enticing to pursue almost every potential customer you might come across, that will only spread your resources thin, leaving little value for actual customers who can benefit from your products or services.

Growth entails making decisive changes. And so, know the key indicators for this growth. Since not all changes are worth pursuing, know what those changes are that can bring about true growth.

In order to determine the right answer to that, you have to identify key indicators which influence growth. After determining those, you will need to funnel your resources toward those. Additional revenue streams can make a business profitable. However, there are some revenue streams that are not sustainable over the long term. There are also products or services which may seem great at the onset but do not bring significant revenues.

Additionally, take cues from the competition. Even if you are routinely beating the competition, there are some areas where your competitors are doing things right. Look at what other players in your industry are doing, evaluate their decisions, and take cues from their success. This is very important in business growth and expansion.

Lastly, learn to hire the right people. Your employees are your greatest assets as they often are in contact with your customers and are attuned to their needs. If you do not have sufficient funds, you can cut back on some expenses and luxuries and funnel those funds toward the compensation and development of your employees

Article Source: http://EzineArticles.com/9529680

5 Ways to Set the Stage for Growth

There’s no lack of “growth mindset” articles and quotes out there. Challenge is…

After you “get it,” how do you “do it?”

Making road for growth is about finding your own groove, so you can set YOUR stage that allows exploration and experimentation.

1. Learn Something Different

To write good copy, to be good at marketing and to excel in business, you need to know how people operate. At the end of the day, it’s PEOPLE who buy your stuff.

If niche is a way for us to define our place in the world, then wrapping our head around HUMANITY gives us the fundamental building blocks.

Learn from high performers; learn about economics, sociology, psychology; read stories that explore emotions and imagination. These are the input for understanding the world around us.

Look around, be curious, step out of tunnel vision and give you brain food for thoughts.

2. Connect Your Story With the Big Picture

Road doesn’t always “appear” on its own. It’s there… but you gotta get your butt over “there” to see it.

The world that allows you to do your best work and gives you the dream clients IS there. You’ve to CONNECT yourself to it – find your place in it – before the inevitable next step appears under your nose.

Craft your world by telling your story intentionally from the perspective of creating meaning.

Why do you matter to what and who matters to you? Your value and convictions inform and connect YOU with what you do and how you do it.

This is an intentional creation of your story. It’s not a laundry list of your credentials, nor is it a self-gratuitous way to tell your life story.

When you can speak to a larger context in your story, YOUR road will open up.

3. Just Say Yes

To get your butt over to where the road is, you gotta do something. You gotta be in it to win it.

Instead of sitting on your bum, over-engineering and over-analyzing every move, just say YES to opportunities that’ll take you one step closer.

Often times we just need a push, a little momentum, to help us find the rhythm and speed.

It’s different from “throwing spaghetti on the wall and see what sticks” by blindly implementing tactics others say you “should” do.

You need a certain degree of clarity and the discipline of discernment, to understand if saying Yes to a project means taking you closer to where you want to be.

4. Pick the Right Tools and Resources

You need to choose the tools that give room for you to grow in the direction you want. You don’t want to feel hindered by what you can or can’t do because of technology.

Technology should not be a determining or limiting factor in how you express your message and deliver your services.

There’s also a flip side we need to be aware of…

Unfortunately many people tend to purchase too many tools and services, out of FOMO and under the impression that these tools will give them the silver bullet.

There’s a delicate balance between getting a service that allows you room to grow, vs. having unnecessary features and functionalities that cause overwhelm and confusion.

Instead of taking the most straightforward path to get things done, I’ve seen many running around in circles because they let the tools they’ve purchased drive their strategies.

Don’t let FOMO drive you into buying a bunch of tools, services and subscriptions you don’t need in the foreseeable future.

(You’ll much more likely to forget about it than “get to it.”)

Everything is evolving, including your business and technology. You don’t need to be sitting on obsolete stuff that distracts you from doing what really matters.

5. Go Outside, Get Some Air

Seriously. Pump some oxygen into your brain.

History’s most creative and impactful figures often say their best ideas come when they take walks in nature. Studies have shown that when people are put in “expansive” spaces (spacious, high ceiling, open) they tend to be more creative.

Stop equating checking stuff off the list with being productive. Instead, be creative and do what matters.

Article Source: http://EzineArticles.com/9530505

Benefits of Custom Exhibition Stands

Taking part in exhibitions and trade shows is a fantastic way to boost your brand, gain new clients and increase your revenue moving forward. Taking part in a show and meeting your clients face to face is an effective marketing tool, enabling you to answer questions there and then, identify their interest and gain essential leads to help you grow your business now and in the future.

The one thing you may not realise when signing up for a trade show or exhibition is the competitive nature of these events. Every company taking part has the same goals as you, which can make this a very competitive environment. The one benefit of a custom exhibition stand is that it is unique and attractive, it is designed by professionals to ensure you make an impact at any event you attend and market yourself at moving forward.

Another benefit to choose custom exhibition stands is while they are slightly more expensive than the run of the mill modular stands you can purchase online, they do provide you with a good return on your investment in the long run. While you will need to pay the initial cost for the design, manufacture and installation, once you have the stand and its yours, you can continue to attract new customers, generate more sales and make an impact at every event you attend.

A major benefit when you choose a custom exhibition stand is that it includes everything, which makes the stand more affordable in the long run. The stand will include the design and build, along with the lighting, any multi-media displays you require and more. Unlike traditional stands, where you will need to purchase everything separately, with these stands you are quoted one price for everything.

The vibrant and creatively designed stands help you to improve your brand. It will promote a professional image and help you attract more clients to your stand. Remember you are competing against a host of other companies at the same show who provide the same or similar products and services to yourself. You need to have something unique that will draw clients to your stand, so you can get the essential leads you need to grow your business as you move forward.

The custom exhibition stands are designed these days to fit most exhibition spaces. It is worthwhile before making any decisions to identify what sized stands the company can provide you with. They will have extensive experience, which will also enable them to provide you with advice and assistance based on the events you intend taking part in, thereby choosing a stand size that will be able to be used with ease and confidence at all events in the future.

A huge benefit to the custom exhibition stands is that they are often a flexible design. You can make changes to the stand between shows to ensure you cater to each event with ease. The designers will be able to work alongside you identifying your unique requirements and coming up with a design where changes can be made so you can always appeal to your audience at each event you attend.

With a custom exhibition stand ready for use, you can enjoy two way communication with your clients. This type of marketing gives you the chance to engage with your clients, discuss their needs and come up with an action plan. It ensures that you take the steps needed to secure the clients information, generating leads that can help you grow your business with complete confidence.

Article Source: http://EzineArticles.com/9538012

How Exhibition Designers Can Help You Boost Your Brand

Exhibition designers have extensive training, they are creative by nature, coming up with vibrant and eye catching designs which are guaranteed to help you generate leads when taking part in trade shows and exhibition around the world.

These exhibition designers work with you, identifying your needs and understanding them. They focus on your company, the products and services you provide and they come up with a design that is relevant to your industry, this enables you to promote a professional image at all times.

Remember when you are taking part in any trade show or exhibition anywhere in the world, you are putting yourself in a very competitive environment. Every other company at the show has the same goals at you, to generate more business and they will go out of their way to make their stands really stand out. This is why you need to ensure your designer really understands your business, so they can create a design which is guaranteed to make an impact on your clients.

Exhibition designers have years of experience. They have worked with companies in all industries and designed stands for all types of events, from local trade shows to international exhibitions. They will be able to incorporate their extensive knowledge to ensure they provide you with a stand design that you will love and that you will know with confidence your audience will love.

The exhibition designers will conduct their own research into your clients. They will identify the type of clients you attract and their age group. This helps them come up with a complete custom and unique design which is focused on drawing clients to your stand. These designers are similar to search engine optimisation experts, but instead of focusing on drawing traffic to your website, they focus on drawing clients to your stands, so you can work on them to get their information to use in the future, hopefully secure a new client in the process.

They offer creative solutions. If you were to create your own exhibition stand, do you have the creativity needed to compete against the other companies taking part? Do you have the ability to turn a stand into an attractive and professional space which attracts clients? These exhibition designers can come up with the most creative solutions which are guaranteed to help you achieve success in the long run.

They will make changes as you need them. They will come up with a design or two for your approval. You can see if you like the design or if you feel that there are changes needed. The exhibition designer is flexible and will work with you to ensure you get the design you want and that you feel is going to benefit you the most now and in the future.

The exhibition designers have a knack for helping you make a visual impact. They have designed hundreds, if not thousands of exhibition stands, they learn from each design they do, making it possible for them to come up with a completely unique design that matches your individual requirements.

The good news is that once you have a stand that you approve, the price will normally include the design, build and all the relevant equipment, such as the lighting and multi-media solutions. This can save you money in the long run. Some exhibition designers work for reputable companies who will install, break down and even store your stand for you until the next event.

Article Source: http://EzineArticles.com/9537994

The 4 Questions Your Customers Have for Your Employees

Among the many things that people want to know about the people who serve them, research shows that four specific items consistently remain at the top of the list. Here is what the studies have identified. Your customers want to know the answers to four questions. They are:

1. Do you like me?
2. Do you care about me?
3. Can I trust you?
4. Do you know what you are talking about?

The first question they want answered is that they want to know if they are sincerely liked by the person serving them. Your customers will know this from how the representative interacts with them. Does your employee use their name, does he or she really listen, and do they have sincere empathy in their voice?

The second question your customers have is that they want to know if the employee who serves them really cares about them. The customer can sense this from the questions they are asked, the tone of their voice, good eye contact, how helpful they are and all the little things your employee says or does that shows they really do care.

The third question your customer wants to know the answer to is, can they trust your employee. Indications of trust can be seen in how confident the representative is and does he or she follow through as promised. One example of how your company can lose the trust of a customer is by how promptly a phone call or email is returned to the customer. When there is a long period of time that elapses between the time the customer contacts your small business and is followed up with, or worse yet, not followed up, trust diminishes rapidly. A good rule of thumb is to have all phone calls and emails returned within 24 hours or less.

Finally, the fourth question people want answered is they want to know if the employee who serves them is knowledgeable and competent. Indications of these qualities are demonstrated by how familiar your employee is with the particular situation the customer is experiencing or the product or service they are purchasing. Customers want to know if this employee has solved similar types of problems for other customers in the past. If they have, it builds confidence in their buying experience.

In summary, to build lifetime customer satisfaction with the customers you serve, make sure your business is able to provide the right kind of customer service training that teaches the proper customer service skills. These skills should empower all of your managers and staff to treat your customers in such a way that consistently answers their four most common questions they have about your small business.

Article Source: http://EzineArticles.com/9511903

Why Professional Assistance Is Needed When Coordinating Group Events

Extravagant weddings, bridal showers, birthday parties, and even corporate dinners are consistently shown in magazines and on television shows. This leaves people marveling at the idea of creating an affair of their own. Many who make the attempt soon realize, however, that the coordination of group events is not something that should be done without professional assistance.

The Venue

One of the foremost aspects of any successful gathering is locating and securing a venue. To save money, some people opt for event halls. Event halls are responsible for just about everything including food, drink, and decorations. These three things may not seem like such a big deal at first glance, but many soon realize just how much work and time it takes to put group events together.

Eat, Drink, and be Merry

When people choose locations that handle details, such as food and beverages, it saves them a lot of time and prevents unnecessary headaches. Depending on the amount of guests expected to show, preparing food for group events can be a big hassle. Not only can people end up spending too much money purchasing the food, they then have to figure out a way to cook it. If there isn’t reliable help available, a small group could end up tackling the task. Even after preparing the food, there still needs to be servers. Many times, this is left up to family members, friends, or associates, forcing them to miss out on enjoying the function.

Purchasing drinks and alcoholic beverages may not take as much time as preparing food. However, serving alcohol isn’t something that everyone is equipped to do. An inexperienced person could easily make the drinks too strong or too weak. Serving diluted drinks will leave party goers unsatisfied while making drinks too strong can cause people to become excessively intoxicated.

Decorating

Decorating can be fun if you have unlimited time to plan. Having to decorate for a function on top of all of the other necessary duties isn’t really enjoyable. Centerpieces, tablecloths, banners, floral arrangements, and chair covers are just a few of the items that could be used to decorate a space. Depending on the expected number of guests, the centerpieces alone could take hours to complete, especially if they are handmade, significantly cutting into the time needed to complete more important tasks.

The Need for Assistance

Professional assistance can easily resolve all of the issues mentioned above. For starters, many venues handle almost every aspect of an event. Therefore, the hosts of the functions can focus on other elements, such as their guest list and the agenda. They won’t have to spend time working to prepare and serve food and drinks or making floral centerpieces. Instead, they will be able to sit back, relax, and see their event come to life.

Article Source: http://EzineArticles.com/9538756

How To Find The Perfect Venue For Your Event

perfect-event-venue-1When planning an event, you will need to find the most suitable venue to host in. The venue should be good enough to serve the needs of the event. For instance, if the event that you are planning is expected to take more than a day, then you must think about accommodation alongside the venue. You can choose a venue that has some sort of accommodation arrangements or one that is near good facilities where your event attendees can enjoy better services. Whether what you are looking for is a small meeting venue or a large conference venue, there are things you must consider to find the best.

Think about venue location – The location of any event does matter because attendees will want an event they can easily get to and also enjoy the good parking too. Choose the event location with accessibility in mind therefore and if need be, then also make transportation plans so you have specific pick-up and drop-off points for your guests. The more convenient the location of the event, the more the delegates you are likely to get.

Match up venue size with the number of invited guests – It helps to confirm the number of delegates that will be attending your event so you can find the perfect venue size for them. This also helps you in selecting equipment such as public address systems that will work for the number of attendants appropriately. But to be on the safe side, always expect more guests than you invited; there will be instances where some delegates grad their friends along to the event and the last thing you want in a venue that is overcrowded and uncomfortable.

Think about technology – People value Wi-Fi today, so let this be among the elements that you embrace when looking for the perfect venue for your event. With such important technological elements taken care of, you will make it easier for your delegates to use smartphones, tablets and laptops they carry in the event. Apart from offering you good technology, the venue should also offer you the technical support that you could need when the event is on.

Check your dates and times when planning – Before even designing invitations, you want to make sure that your venue will be available for your use during the time you wish to use it. When planning the dates and times for the event, it is best that you choose days that are free in that there are no other public events that could interfere with the attendance. Check to see that nothing specific will cause any hindrance for your event and then set the dates and times to match with the availability of the venue that you find most suitable for the event.

Have an interior design plan – Apart from getting yourself a venue that is easily accessible, you should make it as inviting as possible. Get the appropriate furniture for your delegates and ensure that the lighting is ample and suitable enough for the event. Lighting plays a major role and it can create certain moods; get an expert to help you if you are not very sure about event lighting.

Article Source: http://EzineArticles.com/9535669

Key Advantages of Cloud Storage for Your Business

cloud-storageCloud computing has immediately changed the way we store fragile data, both professional and personal. The vital thought is that of securing data “in the cloud,” or remotely by Internet connection.

Cloud-based storage is made through immense server farms located all over the world, which are either controlled by dedicated cloud-based associations or rent space to various cloud organizations. While a couple of associations have gotten a handle on this new platform, others are keeping down for a variety of reasons. Security worries at initially added to reservations, yet capable dispersed stockpiling associations have demonstrated that the perils are not any more noticeable for cloud-based limit than with some other sort of Internet trade.

If your association is considering doing the change to conveyed stockpiling, you may not think about the different favorable circumstances of this advancement. Here are just two or three the upsides of Cloud stockpiling that I’ve found in the IT business.

Affordability:

Data storage can end up being altogether over the top. In case your association has and maintains its own particular servers, you’re paying for the cost of the hardware. The HR cost of the all inclusive community who manage and maintain your servers, whether it’s an outsourced association or your own specific staff, can incorporate after some time.

Cloud-based storage providers consistently charge a low month to month cost that gives every one of you the space you could ever require, without putting resources into gear or pay for backing.

Versatility:

With cloud storage, you pay only for the server space you truly use, rather than the space you may eventually need. Regardless of what associations think, redesigning you’re storage isn’t frustrated. Or maybe, you simply add more space to your course of action. It’s basically that direct. Besides the circumstance that you use far less space than you at first expected, you can basically diminish your data group.

Improved security:

Capable cloud-based organization associations ensure that they’re using the latest encryption gages and mechanized endeavors to set up wellbeing to secure their customers’ data their business depends on after keeping their customers’ information safe.

In addition, dispersed capacity uses distinctive servers to go down and secure data, so there is no single reason for dissatisfaction. If one machine misses the mark, your information is still secure. That is honest to goodness sentiments of tranquility you can’t get working off a single framework or server.

Access Anywhere:

Another marvelous great position of cloud storage is the ability to get to your data from anywhere with an Internet connection. With a creating workforce the country over and around the world, this is a key component and the fundamental segment for some IT Services associations, both extensive and little.

Article Source: http://EzineArticles.com/9522873

What Makes A Good Business School?

Business degrees are very popular and there are so many universities and even colleges offering them. The business job market is lucrative hence more and more people are choosing to study business as a good investment for a bright future. But to get the best whether you choose to pursue an MBA or an undergraduate degree, you must start by selecting the best school from where to get your studies from. The right business school will propel you into your business field only if it is founded on the best qualities. What then are these qualities that will make your business school a good and reliable one?

1. Strong leadership – This is a very critical element that determines how good a business school is. The leadership or administration of the school matters; for you to get the best you must be led by an experienced team in academia and business. This way the school is run and set as part of the business community and there is the collective vision to support and balance student, alumni and faculty interests.

2. Competent faculty – For a school to deliver quality education in business, it ought to have talented and qualified researchers and teachers. The faculty should be knowledgeable and experienced so they can effectively teach the aspiring business leaders. An inspiring faculty does not only dwell on theoretical standpoints, but also emphasizes on the application of the theory to real business world issues. Apart from gaining valuable education from such a faculty, you will also have an easy time getting business advice and getting connected to business career opportunities.

3. Appropriate majors and subjects – There are so many areas in business field and you could choose to specialize in a given area or degrees that are more general. A good business school should offer relevant majors and subjects that address the goals you have in pursuing a business degree program. For instance, students who wish to start their own business in the future should go for institutions offering business courses that are solid and allows specialization in entrepreneurship. Think about where you want to be when choosing a school so you start off on the right path.

4. Student support – Making educational decision can be a little tricky and you should therefore get all the support that you might need to make the best. A good business school should offer you guidance from the time you apply for a program all the way to even after graduating. You should be offered necessary help with simple and complex matters so you have the resources you need to be the business professional you aspire to be. Schools with strong alumni networks and career centers are best placed.

5. Good reputation – The overall ranking of the school among business schools can tell you a lot about its quality and worth. Rankings usually rely on important factors such as faculty, programs offered, student services, career support an research. Find out what kind of ratings and reviews are given to the business school just to be sure.

If you are looking for the best business schools, an education directory or school directory can help you narrow down the search to find the best and most reputable.

Article Source: http://EzineArticles.com/9547990

Business Phone Service – Reasons Revealed For High Business Phone Service Bills

The telephone is now considered as a huge deal for big and small businesses. But what used to be a ‘telephone’ earlier has now transformed itself into a full-fledged business grower. For efficient running of any modern day business or trade, you need a lot of other allied facilities and services too. A large number of companies offer bundled services at ‘discounted’ rates and call the packages composite business phone services.

You can often hear people say that digital phone service bills for businesses are very high these days. They, generally, don’t look at the different components of a modern day business phone service and perhaps just do a mental comparison between the traditional telephone bill and the present day business phone service’s bill. It will be pointless to argue that digital phone service bills for businesses are not high. They indeed are! In fact, it may be quite interesting to look at the reasons for this being so. And here we go:

1. The ‘telephone’ is no more just a telephone – Let us accept that the reason why the bill that businesses receive today is a composite one is because it can be used to increase the sales of a business in a dozen ways. In addition, the bill can even be bundled with your Internet bill.

2. Multiple lines – Against a limited number of lines earlier, most businesses now have multiple connections or lines.

3. Better technology – Instead of sending signals at a particular frequency through a huge network of cables, Voice over Internet Protocol (VoIP) transmits signals over the Internet or cable network. Long distance calling at low rates, unlimited calling facilities, caller id, voicemail, conference bridging and improvement in call quality are its distinct features which truly make life easier, simpler, faster, more business friendly and fun.

4. PBX in the cloud – Some companies offer PBX in the cloud plan with phone greeting, call transfer, auto attendant, simultaneous multiple phone ringing (cell, home phone etc.), and hold music features.

5. FAX is included – Your Fax expenses are also a part of the composite bill. Though you may be receiving a high (bundled) bill for your business phone service, you can’t deny that you are making substantial savings by not having to maintain the nearly obsolete analog phone lines and the outdated PBX systems. Finding a trained mechanic for which is both time consuming as well as expensive.

Article Source: http://EzineArticles.com/9553816